Apr 02, 2022
The big question is how to keep them coming back, isn't it? It is a rare business model that operates solely on new customers, and although new mailing list customers play a large part in business' success, return customers are the backbone of the business skeleton. That's where mailing lists come in. In a recent study it was determined that 80% of adults in civilized society use the Internet. Eighty percent! That's huge when you take into consideration the population. With this phenomenon one of the most used methods of communication is email. When radio was invented advertisers jumped on board at the thought of hitting a broader mailing list market, and again with television. You've seen it: advertisers are even marketing their products at the beginning of movies, and we all know how fickle the Big. Screen can be, and the lifespan of a movie in theaters. So, why aren't you using email to market to your customers? Well, it could be that for a while there spam was getting out of control. Like me, you've probably received thousands of mailing list emails for products you've never expressed an interest in. Messages that clutter your inbox without impunity: stupid wastes of time.