Jul 07, 2022
Look for visionaries What Should You Look For In A Content Strategist? It depends. Content strategists are not all created equal. Some specialize in the phone number list editorial aspects of content (copywriting, messaging, tone of voice), while others specialize in content choreography and content engineering (making sure your content travels smoothly in a maze of systems to reach its destination). Most important is the phone number list ability to help you design the strategy you need. Strategy is not software. This is not project planning. It's not how you're going phone number list to work or with whom. Identify influencers Look first within your company's ranks: content strategists or information architects who work on phone number list content experience versus infrastructure and technology implementations (like content management systems ). You might also consider hiring a content strategy consultant or consulting firm who can help you hire someone. Model your job descriptions phone number list on job postings from other companies in content strategy and information architecture. After identifying some candidates, sort out those who can think both abstractly and analytically, who are excellent problem solvers, who look for root causes, who understand the phone number list goals and needs of other roles in an interdisciplinary team and can influence them. Content strategists must rally a team phone number list to implement a vision, so they must not only have the vision, but also communicate it to gain buy-in and generate excitement. Access your network You need a content strategist who can complement your strengths so you can tackle both the phone number list editorial and technical aspects of content. If you're engrossed in editorial requirements (brand and messaging and omnichannel marketing), you'll need someone who understands best practices in production, structure and semantics - someone who knows the phone number list right systems and methods multi-channel broadcasting, etc. Finding these people is not easy as they are in demand. Networking is the phone number list best way to determine who knows their stuff and will be a good match. Look for outstanding content creators in your field Existing managers can be surprisingly good content strategists. More often than not, the phone number list best strategists have a track record of creating awesome content. If you can find people with a lot of experience creating content in your field – even if they've never held the phone number list title of content marketer or content strategist – they can definitely give you what you need. from a strategist: insight into how best to reach your audience consistently over time. Find people who feel your pain Look for people who will create a strategy that you can execute. If you get a sense of engagement about them, thank them for the phone number list coffee and walk away. These people can be measured by their ability to grow and earn rewards rather than your ability to execute their strategy. You need a partner who feels your pain and only celebrates when you win.