Apr 10, 2022
functions are roughly the same. Although there are some functions that will increase the convenience of their interaction compared with Xiaohongshu, from the actual experience, there are very few differences. 2. Pain point analysis Pain point location Little Red Book: With the continuous expansion of its business development in recent years, the quality of Xiaohongshu content has obviously declined. The behavior of content writing and posting, and ranking by brushing volume have become more frequent. False advertisements, gray products, and illegal products related content in large quantities. It appears that users spend a lot of energy in distinguishing the authenticity of the content. If users lack the ability to identify, they will be easily deceived, which has higher requirements on the platform's operation, review, and recommendation mechanisms; it is obvious that Xiaohongshu's operational capabilities have not kept up with the pace of growth, which has led to Xiaohongshu Removed for rectification. The identity of Xiaohongshu is very complicated. It is not only an sms marketing service online community, but also a cross-border e-commerce business, a sharing platform, and a word-of-mouth database, so that the notes on the platform that let you "plant grass" may not come from real users.