Everyone is familiar with several domestic social media platforms. For cross-border e-commerce, it is also very important to be familiar with the user characteristics of foreign cross-border platforms. Facebook has a very high share of the global social market and covers a wide range of people, including teenagers and the elderly. Therefore, if Chinese companies going overseas want to increase their brand exposure, Facebook can be said to be a must-choice channel. Instagram is a social media platform owned by Facebook that is mainly for teenagers. If the products of overseas companies are aimed at teenagers, then this platform is more effective. For example, the fidget spinner that was popular in the past started to become popular from Instagram.
Pinterest, on the other hand, focuses on social business email list networking with pictures, and has a very high market share among women, with 68% of female users. Twitter is the preferred channel for publishing corporate news and letting users know the status of corporate executives. Linkedin focuses on job hunting and business networking, where all kinds of employees seeking jobs and people looking for business opportunities are active. YouTube occupies a relatively high market share in the direction of video marketing, coupled with YouTube's continuous optimization of the matching algorithm for video advertisements to users, the advertisements pushed by the video platform to users are accepted and loved to a greater extent. Therefore, understanding the user characteristics of different platforms can make our social media marketing targeted.
Another form of social media marketing is the free form of content marketing. Social media marketing, whether paid or free, is ultimately a form of content marketing. That is to attract users through the content that users are interested in, so that our marketing purposes can be realized. Social media platform content marketing should be interesting or useful to users to attract users to actively spread, so as to achieve the purpose of marketing. Looking at the best marketing cases done by the vast majority of social media platforms, there is no exception.